Ancient Roots
Brand identity, Website, Packaging
2024
Project Overview
Did you know that current chewing gums are made up of as much as 60% plastic? That’s like giving your kids a plastic straw to chew on with every piece! This hidden plastic not only raises health concerns but also wreaks havoc on our planet. Discarded gum contributes to pollution, sticks to sidewalks, clogs waterways, and breaks down into harmful microplastics that damage ecosystems and endanger wildlife.
Let’s create a better ecosystem and a healthier planet for our kids and ourselves. With "Ancient Roots," you can feel good knowing that every chew is a step toward a greener, cleaner future.
Project Goal
Ancient Roots was created with a mission to change this. We’ve developed a gum that’s completely free from plastic, using only natural, biodegradable ingredients that are safe for both kids and the environment. Our eco-friendly packaging and commitment to sustainability make "Ancient Roots" the perfect choice for parents who want the best for their children and the planet.
Process
Ancient Roots draws inspiration from the awe-inspiring majesty of ancient times, where lush, untouched landscapes and majestic dinosaurs once thrived. Our project taps into the beauty of primordial Earth, celebrating an era when nature was pristine and life was in its purest form.
Sticker Collection
Through our design process, we got the idea to enhance the "Ancient Roots" gum experience with a unique sticker collection. Each pack features a special dinosaur-themed sticker that interacts with the packaging, allowing kids to create their own prehistoric scenes and build a dinosaur collection.
Package Design
I wanted to showcase the beauty of ancient, untouched nature. The design captures the essence of primordial landscapes, reflecting the brand’s commitment to celebrating Earth’s purest, most beautiful environments.
Website Direction
I aimed to create a simple and modern design that effectively communicates our brand’s story. The website will feature clean, intuitive navigation to help users easily explore the essence of "Ancient Roots." It will highlight our unique approach to gum, emphasizing the different flavors, benefits, and our commitment to sustainability.
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Let's Collaborate
I'm currently open to full-time positions and freelance projects. If you think we'd make a great team, don't hesitate to reach out— let's create something amazing together!