Brand Identity, Poster Design
2024
Project Overview
Prepare an announcement poster for collaboration with a brand - FAST BURGER - a restaurant and food delivery service.
Direction 1
In this direction, the focus is on developing the Fast Burger brand as a distinct entity, embodying an energetic, explosive, and street-style food experience. The brand aims to capture the dynamism and intensity of urban life, appealing to those who crave bold flavors and fast-paced service.
Given the goal of creating a poster, the concept revolves around visually representing the brand's explosive nature. To achieve this, the poster will depict a powerful scene where a ship fires a cannon, sending a Fast Burger package bursting onto the scene.
Process
First, I developed the Fast Burger brand from scratch. I started by brainstorming keywords like power, boldness, firing cannons (explosive, fast) and explosiveness to capture the essence of the brand. The goal was to create a logo that exudes a street-fast-food style with elements like fire and explosives to reflect the energetic and creative nature of Fast Burger.
Explosive
Bold
Dynamic
Powerful
Energetic
Street style
Refining Idea
Since I already knew I'd be working on the collab later, I wanted to kick things off by capturing that explosive and energetic vibe through cannon fire. It seemed like a good fit because it’s fast and powerful, much like Fast Burger.
But as I started working on it, I ran into some issues. The cannon fire imagery wasn’t lining up well with the overall style and didn’t quite fit the image of later World of Warships collab.
So, I took a step back and rethought the approach. After some more research and brainstorming, I decided to focus on creating a custom type design. This new direction will better showcase the energetic, powerful, and explosive feel we’re going for and will blend well with both brands.
Collaboration Logo
The idea was that this style would set the stage for a smooth connection with the World of Warships theme later on, especially with the firing imagery. The goal for the logo was to create an identity that really pops with an explosive and energetic street style. I wanted it to capture that vibrant, bold feel that stands out on its own.
Collaboration Poster
The goal for the collaboration poster was to show off the explosiveness of both brands. The idea was to have a World of Warships cannon blasting away at a Fast Burger package, which would really highlight the “FAST” part of Fast Burger. This setup aims to visually capture the speed and impact of the collab, blending the high-energy vibe of both brands in a cool and dynamic way.
Direction 2
In this direction, the Fast Burger brand is deeply integrated into the world of warships, blending the thrill of naval combat with the brand's core identity. From the outset, the concept is anchored in the intense, high-speed action that defines both the warships and the brand.
Process
Starting with the mind mapping, I came up with a new idea. Instead of kicking off with a burger theme, I thought about launching a brand that’s directly tied to ships and World of Warships from the start. The aim was to express speed, power, and dynamism right from the start, making it closely connected to the World of Warships.
Keywords:
Fast
Piercefull
Powerful
Ship
Sea
Torpedo
Warship fight
Refining Idea
I started out by trying to combine a torpedo with a burger, but it didn’t quite hit the mark for the message I wanted to convey. So, I decided to focus solely on the torpedo.
The main goal for this version was to really highlight the “FAST” part. Since "FAST" is shorter than "BURGER," making it larger would give it more emphasis and make it stand out better.
Drawing from the keywords and the Fast Burger wordmark, I came up with the idea of placing a torpedo under the letter “S.” This works well because “S” is the first letter in “Sea,” and torpedoes are launched underwater. This design choice helps link the theme of speed and naval action in a visually striking way.
Collaboration Logo
The idea was to create a burger brand that’s tightly connected with warships. I wanted the brand to blend the excitement and power of World of Warships with the fast-paced vibe of a burger joint. We’ve got a logo that’s a perfect example of showcasing movement and speed. Plus, there’s a hidden gem in the letter "S" that adds a cool, unique touch to the design.
Collaboration Poster
For the collaboration poster, focusing on warships, speed, and dynamic torpedos, I showcased the message “FAST DELICIOUS BURGERS” by representing the burger packages as torpedos being launched from a ship. These burger packages (torpedos) are aimed directly at the viewer, adding a sense of urgency and excitement.
Similiar Projects
Let's Collaborate
I'm currently open to full-time positions and freelance projects. If you think we'd make a great team, don't hesitate to reach out— let's create something amazing together!